Part I: A family affair. "Fiddling with other people's faces" ; "Telephone. Telegraph. Tell-a-woman." ; "Beauty is your duty" ; Saks appeal ; "She's giving away the whole business!" ; "You should be a chemist" ; "The Navy gave me a Ph.D. in hands-on leadership" -- Part II: Follow the Lauder. "I have so many good ideas!" ; "The Evie and Lenny show" ; First to market always wins ; The Revlon wars ; "It takes a thief" -- Part III: The metamorphosis of beauty. The golden decade ; The Lancôme wars ; "A family in business" ; A controversial decision -- Part IV: The collector's art. The three "O's" ; "Trees don't grow to the sky" -- Part V: "I could make a difference". The pied piper of playgrounds ; Preparing for a global future ; Validating a vision for medical breakthroughs ; Transforming museums ; My legacy: transforming people -- Afterword. A second chance at love.