Title:
Essential elements for brand identity : 100 principles for designing logos and building brands
Author:
Edition:
Paperback edition.
Publication Date:
2013
2010
Publication Information:
Gloucester, Mass. : Rockport ; Hove : RotoVision [distributor], 2013.
©2010
Physical Description:
208 pages ; illustrations : 26 cm.
ISBN:
9781592537938
General Note:
Previously published as: Brand identity essentials : 100 principles for designing logos and building brands, 2010.
Contents:
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
Language:
English
