Elvis Presley (Lucky Jackson) and Ann-Margret (Rusty Martin) star in this fast, fun and sexy story of a racecar driver who chases hot cars and beautiful girls. While working as a waiter in Las Vegas in order to earn money to pay for his new motor car, Lucky swims in a sea of all the wrong girls, until he finally stumbles upon the right one, the woman he loves, Rusty Martin. In this playful battle of the sexes, Lucky and Rusty engage in screwball situations true to romantic comedy fashion, until Lucky ends up losing Rusty and must search the glittering desert Mecca in order to win her back.