Título:
The power of fifty bits : the new science of turning good intentions into positive results
Autor personal:
GVPL_EDITION:
First edition.
PUBDATE:
2016
GVPL_PUBLICATION_INFO:
New York, NY : Harper Business, An Imprint of HarperCollins Publishers, [2016]
Descripción física:
xxv, 189 pages : illustrations ; 24 cm
ISBN:
9780062407450
Síntesis:
Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
Contenido:
Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.
LANGUAGE:
Inglés
