Title:
Charging ahead : GM, Mary Barra, and the reinvention of an American icon
Author:
Publication Date:
2022
Publication Information:
New York : Harpercollins Leadership, [2022]
©2022
Physical Description:
304 pages ; 23 cm
ISBN:
9781400233595
Abstract:
Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path.
Contents:
A rough start -- The family business -- Barra and bankruptcy -- Barra's rise and the first electric push -- Ingnition switch fiasco -- Barra in charge -- An all-electric future -- Bloody Mary -- Wrath of Donald Trump -- Lordstown -- A driverless future -- Charging ahead.
Personal Subject:
Corporate Subject:
Subject Term:
Language:
English
