Title:
Monster loyalty : how Lady Gaga turns followers into fanatics
Author:
Publication Date:
2013
Publication Information:
New York : Portfolio/Penguin, c2013.
Physical Description:
vii, 214 p. : ill. ; 22 cm.
ISBN:
9781591846505
Abstract:
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her. While not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
Contents:
Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own.
Personal Subject:
Language:
English
