Title:
The complete idiot's guide to memes
Author:
Added Author:
Publication Date:
2010
Publication Information:
New York : Alpha, c2010.
Physical Description:
xix, 316 p. ; 24 cm.
ISBN:
9781615640355
Abstract:
"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.
Contents:
What is a meme? Learning about memes ; The science of memetics -- Pass it on: how memes spread. Word-of-mouth memes ; Memes and the Internet ; Marketing memes -- Memes in action. Popular culture ; Technological memes ; Philosophy: the memes we live by ; Sex as a meme ; Religion ; Politics -- Complex memes. The mischievous, malicious memes ; The marching retromemes ; The layered memeplex ; The doomsday millennial memes ; The passive dormant memes ; The deadly toxic memes -- Defenses against memes. Memes as infection ; Meme allergies ; Immuno-memes: the meme blockers -- The theories behind memes. Classic theories ; New meme theories ; Alternative theories.
Language:
English
