"To develop a successful jewelry line, designers have to be more than just creative artists--they have to understand the ins and outs of running a crafts business. Emilie Shapiro's ... guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, [and] how to price and present your pieces for greatest effect"--Amazon.com.