Seth Chase spent several years making marketing and advocacy videos for aid organisations in Central and East Africa. Now, turning the camera back on his industry, he explores the unintended but often harmful impact this work can have. We Will Win Peace goes behind the scenes of humanitarian advocacy and activism in the United States – via the forests and mines of eastern Congo - to reveal the hidden dangers behind good intentions.. In a world of corporate exploitation, rebel soldiers, government corruption, and abject poverty, Chang and Apocalypse – two Congolese miners – found a way to carve out lives for themselves and their families. We Will Win Peace follows these two men as they react to the impact of a Western-led conflict mineral campaign, designed to help them and end the war in eastern Congo, but conceived with a fatal flaw. Forced to make difficult decisions, they form unlikely relationships under the strain of the competing pressures placed upon them by Hollywood celebrities, armed groups, student activists, and, ultimately, their own families.. "Shows the very real and devastating effect of a simplified rendering of the facts" - the Guardian. "A fascinating, timely film" - Severine Autesserre, Author of Peaceland. "Giving voice to the Congolese" - Jeune Afrique. "Not your typical 'good guys and bad guys' story...something altogether more tragic" - Pambazuka Press. "A cautionary tale on many fronts. To channel the words of Chimamanda Adichie, it convincingly illustrates 'the danger of a single story'. It introduces Congolese as musicians, miners, fathers and mothers, not just victims and perpetrators of violence. A smartly filmed drama...intelligent" - African Arguments.