Introduction -- Book 1: Start-up essentials. Starting from scratch ; Turning ideas into a viable business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies and managing compliance to keep it real -- Book 2: Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Book 3: Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Serving up your site ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Book 4: Online and operating. Determining your revenue model ; Making money with affiliate programs ; Paying with the right payment options ; Putting the (shopping) care before the horse ; Taking inventory ; Fulfilling expectations and orders -- Book 5: Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting bad actors, hackers, and more ; Locking down your site and your business -- Book 6: Online marketing basics. Jump-starting traffic and driving sales ; Influencing for attention and customers ; Web marketing at work ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Book 7: E-commerce fundamentals. Starting up with e-commerce functionality ; Web-ify your store with Shopify ; Making eBay THE way ; Posting pictures for profit -- Book 8: E-commerce trends and market opportunities. Discovering niche markets ; Becoming a social influencer for real dollars ; Evaluating the SaaS model: selling software and apps ; Generating efficiencies and opportunities with AI, ChatGPT, and more ; Building a POD (print-on-demand) business ; Growing beyond borders: the international market -- Book 9: E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business.