Title:
The personal MBA : master the art of business
Author:
Edition:
10th anniversary edition.
Revised and expanded edition.
Publication Date:
2020
Publication Information:
[New York] : Portfolio/Penguin, 2020.
Physical Description:
xxiii, 465 pages ; 22 cm
ISBN:
9780525543022
Abstract:
"Provides a comprehensive overview of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, management, systems design, analysis, and operations ... in clear, straightforward, and simple terms."--Back cover
Contents:
Why read this book? -- Value creation -- Marketing -- Sales -- Value delivery -- Finance -- The human mind -- Working with yourself -- Working with others -- Understanding systems -- Analyzing systems -- Improving systems.
Language:
English
