The story of the comic misadventures of a young Peruvian bear that travels to the city in search of a home. Finding himself lost and alone, he begins to realize that city life is not all he had imagined; until he meets the kindly Brown family who read the label around his neck that says "Please look after this bear. Thank you, " and offer him a temporary haven. It looks as though his luck has changed until this rarest of bears catches the eye of a museum taxidermist.