Title:
Enter Helen : the invention of Helen Gurley Brown and the rise of the modern single woman
Author:
Edition:
First edition.
Publication Date:
2016
Publication Information:
New York, NY : Harper, an imprint of HarperCollinsPublishers, [2016]
©2016
Physical Description:
xi, 462 pages : illustrations ; 24 cm
ISBN:
9780062342669
Abstract:
Chronicles the rise of a cultural icon who redefined what it means to be an American woman. In 1965, Helen Gurley Brown, author of the groundbreaking bestseller Sex and the Single Girl, took over an ailing Cosmopolitan and soon revamped it into one of the most bankable--and revolutionary--brands on the planet. At a time when women's magazines taught housewives how to make the perfect casserole, Helen spoke directly to the single girl next door, cheekily advising her on how to pursue men, money, power, pleasure, and, most of all, personal happiness. In this retro romp, journalist Brooke Hauser reveals how a self-proclaimed "mouseburger" from the Ozarks became one of the most influential women of her time. Though she was married (to the renowned movie producer David Brown), no one embodied the idea of the Cosmo Girl more than Helen, who willed, worked, and flirted her way to the top. Bringing New York City vibrantly to life during the sexual revolution and the women's movement, and featuring a rich cast of characters, including Hugh Hefner and Gloria Steinem, Enter Helen is the riveting story of a polarizing pioneer who bucked convention to define her own destiny, baiting a generation that both revered and rejected her--Adapted from dust jacket.
Contents:
Real estate -- Ground rules -- Sex and the not-so-single girl -- The story editor -- A fun scam -- Single women of the world, unite! -- The decline of Western civilization -- Something's got to give -- The woiking girl's friend -- New York, New York -- the meaning of lunch -- A strange stirring -- Women alone -- Peace through understanding -- In the mail -- Femme -- For the girl with a job -- The most exciting woman in the world -- The July issue -- Techniques -- Pippy-poo copy -- Daddy's little girl -- Going west -- Good time Gurley -- Turning points -- Self-portrait -- Parlour games -- James Bond on a budget -- Mr. Right is dead -- That Cosmopolitan girl -- The iron butterfly -- Resolutions -- The 92 percent -- Nobody over thirty -- The world's most beautiful byline -- Fake pictures -- The actress -- A groovy day on the Boardwalk -- Before and after -- A viper in the nest -- Women in revolt -- The strike -- Pitiful people -- Some notes on a new magazine... -- Enter Helen -- The blue goddess -- Cosmopolitan nude man -- Problems -- Two faces of the same Eve -- ERA and you -- Having it all.
Personal Subject:
Language:
English
