"The Coke and Pepsi of superheroes - for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest chronicles the history of this epic rivalry. It is the story of the greatest corporate rivalry never told. Interviews with the major names in the industry, revealing the arsenal of schemes the two companies employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Provided by publisher.