Gianni Berengo Gardin, since the 1950s, has devoted himself to reportage, social investigation, and architectural photography of environmental description. With his friends Josef Koudelka, Sebastiao Salgado, Eliott Erwitt, Ferdinando Scianna, Renzo Piano, and Gabriele Basilico, in this film Berengo Gardin retraces his life as an "artisan of photography," always convinced that "it doesn't matter how you photograph but what you photograph."