The widespread adoption of mobile devices coupled with an insatiable appetite for new applications by workers, has forced organizations to broaden the scope of their mobile policies and strategies. Today, IT and business leaders must look beyond simply managing mobile devices and include the management of mobile applications. In this report, Jonathan Dale, Product Marketing Manager at Fiberlink Inc., explores the benefits and challenges of mobile application management, discusses MAM technology solutions and offer best practices that will enable organizations to maximize the benefits of their mobile workforce. Track: Straight talk straightforward explanations of key technologies and their business value. Learning objectives: Explain mobile application management (MAM) and discuss why it's so critical to an organization's mobile strategy today. Understand the challenges IT and business leaders face in managing enterprise mobility. Identify best practices and strategies for successful mobile device and application management. Discuss the criteria for selecting and implementing MAM solutions.