pt. I. The Necessary Qualities. Leadership / Harold S. Geneen. Taking the Hype Out of Leadership / Andrew S. Grove. If "Business Credibility" Means Anything / Katherine Graham. The Active Qualities of Leaders / Chester I. Barnard. The Elements of Personal Power / A. Montgomery Ward. The Real Essence of Business / Roberto C. Goizueta -- pt. II. Dealing with Adversity. Business Leaders: It's Up to Us to Recover the Industrial Leadership / H. Ross Perot. Global Competitiveness: America in the Eye of the Hurricane / John F. Welch, Jr. The People Principle / Rene C. McPherson. Roving Leadership / Max DePree. The Woman Executive / Olive Ann Beech. The Businessman at Bay / J. Paul Getty -- pt. III. Visions of Progress. Machine and Progress / Thomas A. Edison. The Fabulous Future / David Sarnoff. Innovation: The Fruit of Success / Robert N. Noyce. Techno Vision / Charles B. Wang. A View from Olympus / Bill Gates -- pt. IV. Evolving Perspectives on Labor. Labor Relations: The Division of Wealth / William Randolph Hearst. Some Thoughts on Industrial Unrest / Daniel Guggenheim. How We Divide with Our Men / William Cooper Procter. Good Human Relations: The Solution of Labor Problems / Frederick Coolidge Crawford. Business and Labor / Harry A. Bullis. Creating an Empowering Environment for All Employees / Frederick W. Smith -- pt. V. Company Culture. Trust in People / David Packard. Ethics: A Global Business Challenge / Robert D. Haas. Ethical Managers Make Their Own Rules / Adrian Cadbury. Responsibility / An Wang. Lead with Your Values / Ben Cohen and Jerry Greenfield. American and Japanese Styles / Akio Morita -- pt. VI. Habits and Idiosyncracies. Failure Is a Word I Don't Accept / John H. Johnson. Take Your Idea and See It Through / Kemmons Wilson. Self-Discipline Called Key to Success / Ray Kroc. The Wonder of Routine / Dave Thomas. In the Public Eye / Sandra L. Kurtzig. Reviewing Yourself / Willard F. Rockwell, Jr. I Never Make an Appointment / William Wrigley, Jr. I Answer the Telephone Myself / A.P. Giannini -- pt. VII. Motivators and Mentors. The Case of the Oriental Rug / Ralph Lazarus. How I Get My Ideas Across / John H. Patterson. G.F. Swift: I Can Raise Better Men Than I Can Hire / Louis F. Swift. The Secret of Business Is the Management of Men / Andrew Carnegie. Business Is a Young Man's Game / Charles W. Patterson. Are You a Job-Holder or a Result-Getter? / T. Coleman du Pont. The Making of a Successful Businessman / Theodore N. Vail -- pt. VIII. Leading Revolution. Reality-Based Leadership: Changes in the Workplace / Lawrence A. Bossidy. Real Leaders Create Industries / Robert W. Galvin. Growth / Lillian Vernon. Reorganization / Thomas J. Watson, Jr. Managing a Creative Organization / Michael D. Eisner. Do It Now! / Linda J. Wachner. Preserve Order Amid Change / J. Willard Marriott, Jr. How to Keep a Business Growing / Henry Ford.