Title:
Building a buzz : libraries & word-of-mouth marketing
Author:
Added Author:
Publication Date:
2010
Publication Information:
Chicago : American Library Association, c2010.
Physical Description:
xii, 95 p. : ill. ; 28 cm.
ISBN:
9780838910115
Contents:
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
Language:
English
