Investors are in a jam. A troubled global economy, unpredictable markets, and a bewildering array of choices create a dangerous landscape. To meet this challenge, most of us rely on professionals to take risk on our behalf. Here, analyst and investor Brian Portnoy delivers a powerful framework for choosing the right money managers and investment vehicles--and avoiding the losers. Portnoy reveals that the right answers are found by confronting our own subconscious biases and behavioral quirks. A paradox we all face is the natural desire for more choice in our lives, yet the more we have, the less satisfied we become--whether we're at the grocery store, choosing doctors, or flipping through TV channels. So, too, with investing, where there are literally tens of thousands of choices. We crave abundant options to face down volatile markets, yet the more flexibility we have, the more overwhelmed we become. Leveraging the fresh insights of behavioral economics, Portnoy demystifies the opaque world of controversial hedge funds, addresses the limits of mass market mutual funds, and discards the false dichotomy between "traditional" and "alternative" investments. He offers not only practical tools for investment success but also a message of empowerment for investors drowning in possibility.--From publisher description.