Title:
How to say it : creating complete customer satisfaction : winning words, phrases, and strategies to build lasting relationships in sales and service
Author:
Edition:
1st ed.
Publication Date:
2013
Publication Information:
New York : Prentice Hall Press, 2013.
Physical Description:
x, 260 p. ; 24 cm.
ISBN:
9780735205253
Abstract:
Provides practical guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.
General Note:
Includes index.
Contents:
Prepare yourself -- Go prospecting -- Speak value -- Sing AIDA -- Overcome objections -- Close it -- Sell your best prospect -- Sell a retail customer -- Sell a purchasing manager -- Sell a corporate executive -- Sell an entrepreneur/small business owner -- Sell a professional -- Master the service vocabulary -- Master the medium -- Sell up, sell right -- Provide support -- Welcome all complaints (and ask for more!) -- Create fans.
Language:
English
