Title:
What to say when things get tough : business communication strategies for winning people over when they're angry, worried and suspicious of everything you say
Author:
Publication Date:
2013
Publication Information:
New York : McGraw-Hill, [2013]
Physical Description:
xxix, 224 pages : illustrations ; 23 cm
ISBN:
9780071806435
Contents:
The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response.
Language:
English
