Ed has been commissioned to make a documentary against animal cruelty, but he's completely oblivious to the animal rights community. In order to make this film, he'll have to convince himself it's a worthy cause. His work on the documentary and his conversations with Jenny, a member of the animal-rights foundation that's commissioning the film, clash with his immediate surroundings: his family, friends and crew. To overcome these new conflicting interests, Ed will draw on the experience of 5 regular people who have adopted a similar lifestyle and the opinions of several animal rights experts. Could this documentary become a project that will change his way of living forever?