Title:
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Added Author:
Edition:
First edition.
Publication Date:
2013
Publication Information:
New York : Crown Business, [2013]
Physical Description:
xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
ISBN:
9780307951601
Abstract:
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
General Note:
Includes index.
Contents:
Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
Corporate Subject:
Language:
English
