What is in it for you? Clarify what you want from your business. Business spotlight: Trish Karter, Dancing Deer Bakery -- What will your business be known for? Provide your business with a purpose. Business spotlight: Shobha Tummala, My Shobha -- What do you do best? Give yourself a job you enjoy. Business spotlight: Barbara Lynch, Barbara Lynch Gruppo -- Where do you go from here? Define a successful future for your business. Business spotlight: Teresa Chang, Teresa Chang Pottery -- Progress makes perfect : recognize the value of doing less. Business spotlight: Claudia Hanlin & Jennifer Zabinski, The Wedding Library -- Perfection is a trap : embrace experimentation. Business spotlight: Rebecca Kousky, Nest -- Enough is enough : learn to say no. Business spotlight: Jen Mankins, Bird -- Don't go it alone : leverage the power of community -- In good company : advice from entrepreneurs included in the big enough company.