![Cover image for The power of persuasion [digital video]. Cover image for The power of persuasion [digital video].](/client/assets/5.523.17/ctx//client/images/no_image.png)
Title:
The power of persuasion [digital video].
Added Author:
Publication Date:
2014
Publication Information:
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Physical Description:
1 online resource (1 video file, approximately 55 min.) : digital, .flv file, sound
Abstract:
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment, liking, and consensus - may seem like the jargon of social scientists, but Dr. Cialdini brings them to life. In this dynamic, often humorous presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented.
General Note:
Title from title frames.
Technical Details:
Mode of access: World Wide Web.
Language:
English
Added Corporate Author:
Electronic Access:
Access immediately on Kanopy