Title:
Competing against luck : the story of innovation and customer choice
Author:
Edition:
First edition.
Publication Date:
2016
Publication Information:
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016]
©2016
Physical Description:
xix, 262 pages ; 24 cm
ISBN:
9780062435613
Abstract:
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Contents:
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Language:
English
