Four generations of a Jewish immigrant family create Russ and Daughters, a Lower East Side lox and herring emporium that survives and thrives. Produced to coincide with the 100th anniversary of the store, this documentary features an extensive interview with two of the original daughters for whom the store was named, now 100 and 92 years old, and interviews with prominent enthusiasts of the store including Supreme Court Justice Ruth Bader Ginsburg, New Yorker writer Calvin Trillin, actor Maggie Gyllenhaal, chef Mario Batali and 60 Minutes correspondent Morley Safer.