Title:
The tipping point : how little things can make a big difference
Edition:
First Back Bay paperback edition.
Publication Date:
2002
Publication Information:
Boston : Back Bay Books, an imprint of Little, Brown, and Company, 2002.
©2002.
Physical Description:
xii, 301 pages : illustrations ; 21 cm
ISBN:
9780316346627
Abstract:
"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas." -- Provided by publisher.
General Note:
Originally published: Boston : Little, Brown, ©2000.
"With a new afterword by the author"--Front cover.
Contains a Reading group guide and an exerpt from Talking to strangers.
Contents:
Introduction -- 1. The three rules of epidemics -- 2. The law of the few : connectors, mavens, and salesmen -- 3. The stickiness factor : Sesame Street, Blue's Clues, and the educational virus -- 4. The power of context (part one) : Bernie Goetz and the rise and fall of New York City crime -- 5. The power of context (part two) : the magic number one hundred and fifty -- 6. Case study: rumors, sneakers, and the power of translation -- 7. Case study: suicide, smoking, and the search for the unsticky cigarette -- 8. Conclusion: Focus, test, and believe. -- Afterword: Tipping point lessons from the real world -- Endnotes (pages [281-291) -- Acknowledgements -- Index.
Language:
English
