Title:
Adversaries into allies : win people over without manipulation or coercion
Author:
Publication Date:
2013
Publication Information:
New York : Portfolio/Penguin, [2013]
©2013.
Physical Description:
xv, 250 pages ; 22 cm
ISBN:
9781591846369
Abstract:
Burg offers five simple principles of what he calls Ultimate Influence: the ability to win people to your side in a way that leaves everyone feeling great about the outcome-- and about themselves! He offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.
Contents:
The five principles of ultimate influence : understanding the basics of all human action and interaction -- Control your own emotions : this comes before everything else in the process, every time -- Understand the clash of belief systems : avoiding those deadly misunderstandings -- Acknowledge their ego : working effectively within the ultimate human motivator -- Set the proper frame : do this correctly and you are 80 percent of the way to the win/win outcome you desire -- Communicate with tact and empathy : the big difference that makes the big difference -- The character of ultimate influencers : even more important than what you say and what you do is who you are.
Language:
English
