It's the 1960s and the world of advertising is coming alive, and it's an exciting world to be part of. Simon Wong, a Chinese-Australian and promising young advertising executive, is sent to Singapore to establish an office. He finds himself thrust into an environment that is at once strangely familiar and profoundly different; one where the rules that govern behaviour, both in business and in personal life, differ wildly from what he is used to. Under the veneer of the commercial world lie some shocking truths, of people smuggling, drug trafficking and murder. And Mercy B. Lord, the woman Simon falls for, is caught up in it.