"An understanding of psychology--specifically the psychology behind how users behave and interact with digital interfaces--is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the 'blueprint' of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces"--Provided by publisher.