Want your entire team to understand the StoryBrand framework? -- Note from the author on this updated edition -- Introduction -- Section 1: Why most marketing is a money pit. The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- Section 2: Building your StoryBrand. A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Define your controlling idea -- Section 3: Executing your StoryBrand messaging and marketing campaign. How to execute a flawless StoryBrand -- How to get your webiste right -- How to execute a storybrand messaging and marketing campaign -- Afterword -- Acknowledgments -- About the author -- Praise for the StoryBrand framework -- StoryBrand resources -- Notes.